An exploratory study of casino customer loyalty programs

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An Exploratory Study of Casino Customer Loyalty Programs 1 Part One. Amidst an economy in recession, casino operators have been forced to abandon. Hospitality, Hotel and Resort Software: reviews and comparisons of the best CRM software programs for hotels and resorts. Literature Review On Customer Loyalty Programs Review of literature Keeping in view the objectives set out for the study we now look at some relevant literature pertaining to customer loyalty, satisfaction and customer loyalty programs. Customer Loyalty Loyalty has been widely researched in the domain of marketing.Assessing Customer Loyalty: A Literature Review. ... American airlines points loyalty wallet | WAPZ.NET

Hotel Loyalty Program Statistics - researchdownloadsoft

BibTeX @MISC{Crofts11anexploratory, author = {Cristina R. Crofts and Cristina R. Crofts and Cristina R. Crofts}, title = {An Exploratory Study of Casino Customer Loyalty Programs}, year = {2011}} Winners and Losers: Segmenting a Casino Loyalty Programme Understanding which aspects are more effective will allow An Exploratory Study of Casino Customer Loyalty Programs 4 casino companies to better allocate their limited resources and maximize the ...

An Exploratory Study Of Casino Customer Loyalty Programs, Cristina R. Crofts UNLV Theses, Dissertations, Professional Papers, and Capstones This study summarizes academic theories and industry applications related to customer loyalty programs, drawing on literature pertaining to reciprocity and resource theory, attitudinal loyalty, tiered loyalty programs, and reward type and timing.

An exploratory study of the relationship between customer ... An exploratory study of the relationship between customer-based casino brand equity and firm performance Service climate and customer satisfaction in a casino ... Service climate and customer satisfaction in a casino hotel: An exploratory case study. ... and work engagement to employee performance and customer loyalty: ... The Effectiveness of Casino Loyalty Programs - Their ... The Effectiveness of Casino Loyalty Programs ... as to the actual impact of loyalty programs on customer loyalty. Some studies have concluded that loyalty ...

An Exploratory Study of Casino Customer Loyalty Programs. An Exploratory Study of Casino Customer Loyalty Programs 6 same brand-set purchasing, ...

This study summarizes academic theories and industry applications related to customer loyalty programs, drawing on literature pertaining to reciprocity and resource ... An Exploratory Study of Casino Customer Loyalty Programs 34 An Exploratory Study of Casino Customer Loyalty Programs 34 from FIN 101 at Southern Connecticut State University An Exploratory Study of Casino Customer Loyalty Programs ... CiteSeerX - Document Details (Isaac Councill, Lee Giles, Pradeep Teregowda): ii Gaming and Casino Operations Management | Open Access ...